Consumers who are desperate to achieve a younger looking face are most likely the first people who jump at miracle cures and fads for treating wrinkles. However, there are many products that offer little, if any benefit in terms of fading and treating wrinkles. Yet the anti-wrinkle creams industry is huge and shows no sign of slowing down. There are many new technological advancements that have been achieved in the recent past as more and more resources are made available to fund studies into the efficacy of anti-wrinkle creams on the skin.

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