Spending on anti-aging products is expected to reach $291.9 billion by 2015, according to a Global Industry Analysts report. Multi-functionality is a driving force of innovation in the beauty category. From NASA technology in devices to innovative ingredients in formulations the beauty market is poised for growth.
Big technological innovations in the beauty market eventually progress and trickle down into accessible beauty fixes for the mass market. Here are some innovations impacting the beauty market today:
Color Cosmetics: Women want products designed for convenience and simplicity, like cream crayons that could be used for both the lips and cheeks.
Beauty Tools: One Bio-Tech company is incorporating NASA technology in a light-based skin care system that works by stimulating blood flow and circulation. Light therapy increases cellular growth by up to 200% and can speed up the healing process.
Hair: For hair removal - Tria Hair Removal Laser for home use, uses the same diode laser technology preferred by many dermatologists to aim for the hair follicle. For hair drying - advanced hair dryers, curlers and straighteners boast technology that protects hair from heat and utilizing technology that takes the moisture from the hair and in the air, and uses it to create tiny, moisture-rich particles that penetrate the shafts of hair.
Skincare: In anti-aging and beauty trends, the desire is for more natural ingredients. According to a recent anti-aging survey, 76% of respondents concerned with aging report being interested in products containing natural or organic ingredients.
Cash-strapped consumers demand smarter products that offer more than one benefit. Consequently, products that are designed to both hydrate and contain antioxidants generate the highest levels of interest among consumers. BeautedeParis’ top rated wrinkle cream contains Alpha-lipoic acid, a very powerful antioxidant, moisturizer and free-radical scavenger. In addition to its multi-peptide technology to help stimulate collagen, it also consists of Hyaluronic Acid an extremely powerful moisturizer that is crucial to the body’s synthesis of collagen and elastin and Tetrahexyldecyl Ascorabte a special Vitamin-C Ester known to penetrate the skin and deliver 50-times the active Vitamin-C as Ascorbic Acid. And clinically shown to stabilize free radicals and help the body synthesize collagen and elastin.